{"id":8040,"date":"2024-04-18T08:00:13","date_gmt":"2024-04-18T08:00:13","guid":{"rendered":"https:\/\/www.hirematic.com\/what-do-indeed-changes-mean-for-hiring-teams\/"},"modified":"2026-03-23T05:37:12","modified_gmt":"2026-03-23T05:37:12","slug":"what-do-indeed-changes-mean-for-hiring-teams","status":"publish","type":"post","link":"https:\/\/www.hirematic.com\/it\/what-do-indeed-changes-mean-for-hiring-teams\/","title":{"rendered":"What Do Indeed’s “Healthy Marketplace” Changes Really Mean For Recruiters?"},"content":{"rendered":"\t\t
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Is your hiring team ready for the changes coming to Indeed.com? The job advertising giant has announced the launch of what it\u2019s calling \u201chealthy marketplace\u201d changes that will change the visibility of some job postings on its platform starting 1 May 2024.<\/p>

Indeed says<\/a> the update aims to ensure that every job ad receives fair exposure, whether it\u2019s a niche role or one of the most sought-after positions on the platform. The idea is that preventing some jobs from overshadowing others will mean recruiters seeking candidates for lower-visibility postings will have a fair chance. Given Indeed\u2019s influence in the online hiring space, it\u2019s not unreasonable to expect that other job ad platforms will soon follow suit.<\/p>

But how will the changes affect your organisation? Let\u2019s examine what UK hiring teams can expect in the coming months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Free Organic Traffic May Decline<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The upcoming changes may sound positive if your team is focused on hiring for low-visibility roles \u2014 but the majority of recruiters are looking for candidates to fill more mainstream positions. (Niche roles wouldn\u2019t be niche if everyone were hiring for them!) If you\u2019re like most recruitment agencies seeking applicants for common \u2014 or even popular \u2014 positions, prepare to see organic traffic to your postings decline in the new Indeed marketplace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Ad Costs May Rise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Indeed is already encouraging companies to realign their budgets to align with the updated marketplace conditions. Unfortunately for most, \u201crealign\u201d in this case will likely mean \u201cincrease.\u201d As free organic ad views decline, hiring teams that want to maintain visibility will be forced to budget more to get their jobs seen. We expect that the average job advertising cost will increase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Attracting Applicants May Be More Challenging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hiring teams that lack the time or resources to reassess their recruitment strategy<\/a> and reallocate budgets as Indeed\u2019s \u201cHealthy Marketplace\u201d changes roll out are likely to experience more difficulty attracting a sufficient supply of qualified candidates<\/a> to fill vacancies \u2014 an issue that already affects nearly three-fourths of UK recruiters<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Budget Prioritisation Will Become Vital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unless your organisation has unlimited resources to dedicate to recruitment, the fresh pressure of rising advertising costs and challenges securing qualified candidates<\/a> will likely force hiring teams to be even more careful in allocating ad spend<\/a>. Agencies with difficult-to-fill roles or tight hiring timelines will face even more pressure and may find themselves searching for budget cuts in other areas to fund recruitment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How Can Hiring Teams Avoid These Effects?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Indeed\u2019s position in the online recruitment world gives it the power to make changes as it chooses, with little recourse for hiring teams. It probably feels like you have no other options \u2014 after all, you can\u2019t exactly abandon the Indeed platform and still expect to find and hire qualified candidates. Or can you?<\/p>

Hirematic\u2019s advanced job ad solution<\/a> was designed to give recruitment agencies more control over their job advertising budget. No more locked-in agreements with large upfront payments. No more overhauling your strategy every time a job ad giant makes changes. You can have it all with Hirematic.<\/p>

Our platform and partnership network protect your ability to leverage the organic traffic you count on to fill vacancies and give you access to a broader, more diverse applicant pool. And our pay-per-applicant<\/a> fee structure and automated system of continuous ad optimisation can even reduce your cost per application \u2014 regardless of what Indeed prices do.<\/p>

If you\u2019re ready to take back control of your hiring budget, Hirematic is here to help. There\u2019s no setup fee, no obligation, and no risk to trying our solution. Get in touch<\/a> to discuss what we can do for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Job ads giant Indeed has announced changes to ad visibility starting in May. How will these changes affect your hiring team \u2014 and what can you do to adapt?<\/p>\n","protected":false},"author":1,"featured_media":7647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[397],"tags":[213],"class_list":["post-8040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modern-hiring-operations-it","tag-indeed-it"],"_links":{"self":[{"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/posts\/8040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/comments?post=8040"}],"version-history":[{"count":4,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/posts\/8040\/revisions"}],"predecessor-version":[{"id":9421,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/posts\/8040\/revisions\/9421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/media\/7647"}],"wp:attachment":[{"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/media?parent=8040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/categories?post=8040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/tags?post=8040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}