{"id":8068,"date":"2023-05-24T08:00:29","date_gmt":"2023-05-24T08:00:29","guid":{"rendered":"https:\/\/www.hirematic.com\/choosing-pay-per-applicant-recruitment-platform\/"},"modified":"2026-02-03T14:01:41","modified_gmt":"2026-02-03T14:01:41","slug":"choosing-pay-per-applicant-recruitment-platform","status":"publish","type":"post","link":"https:\/\/www.hirematic.com\/it\/choosing-pay-per-applicant-recruitment-platform\/","title":{"rendered":"Choosing the Right Pay-Per-Applicant Recruitment Platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8068\" class=\"elementor elementor-8068 elementor-1927\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b3497c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3497c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63c98c7\" data-id=\"63c98c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9378f49 elementor-widget elementor-widget-text-editor\" data-id=\"9378f49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/pay-per-applicant-job-advertising\/\">Pay-per-applicant job ad platforms<\/a> \u2014 sometimes called recruitment marketing or <a href=\"\/benefits-of-programmatic-advertising\/\">programmatic job advertising platforms<\/a> \u2014 use a blend of automation, AI, and human expertise to help organisations achieve more with less effort and less cost.<\/p><p>Choosing the right pay-per-applicant recruitment platform for your business is a big decision that can significantly impact your recruitment process \u2014 and your budget. However, not all platforms are the same.<\/p><p>You should consider several factors when evaluating different hiring platforms, such as pricing, features, and customer support. This short blog post will walk you through each aspect to help you make an informed decision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b16ee elementor-widget elementor-widget-heading\" data-id=\"50b16ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consider PPA Pricing Models &amp; Hidden Fees<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea7026c elementor-widget elementor-widget-text-editor\" data-id=\"ea7026c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pricing can vary across different pay-per-applicant platforms. To avoid surprises, review the pricing structure of the pay-per-applicant platforms, and pay attention to contract terms. Ask the platform vendor for a detailed breakdown of costs and inquire about potential hidden fees upfront. This will help you make an accurate cost assessment and choose a recruitment platform that fits within your budget without unexpected financial burdens.<\/p><p>Some of the most common pricing models you may come across include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0127ec elementor-widget elementor-widget-heading\" data-id=\"f0127ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Cost Per Applicant<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393f657 elementor-widget elementor-widget-text-editor\" data-id=\"393f657\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the most straightforward pricing model. With this model, you pay a <a href=\"\/pay-per-applicant-job-advertising\/\">predetermined fixed amount<\/a> for each applicant that is generated through the pay-per-applicant platform. The actual cost per applicant can vary depending on several factors, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb95f75 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cb95f75\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Job Position: The complexity, seniority, and specific requirements of the job position can affect the cost per applicant. Typically, positions requiring specialised skills or experience may have a higher cost per applicant than more entry-level positions, although this is not the case with all hiring platforms.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Industry: Highly competitive industries or niche sectors may have higher costs due to the demand for talent.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Competition for Talent: The level of competition for qualified candidates in your industry or specific geographic location can impact the cost per applicant. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Platform and Network: Each pay-per-applicant platforms have its own networks of job boards and websites. The reach and quality of the platform's network can affect the cost per applicant. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54760fd elementor-widget elementor-widget-heading\" data-id=\"54760fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Tiered Pricing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69160ed elementor-widget elementor-widget-text-editor\" data-id=\"69160ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Certain hiring platforms offer tiered pricing based on the number of applicants or the level of features you require. You can choose a pricing tier that aligns with your needs, with higher tiers offering additional benefits or higher applicant limits.<\/p><p>Platforms offering <a href=\"https:\/\/blog.hubspot.com\/sales\/tiered-pricing\" target=\"_blank\" rel=\"noopener\">tiered pricing<\/a> typically have multiple pricing levels or plans to choose from (e.g., basic, professional, premium, or silver, gold, platinum). Each tier corresponds to a specific set of features, benefits, and applicant limits. The higher the tier, the more advanced or comprehensive the features offered or the more applicants delivered within the service level agreement (SLA).<\/p><p>If you choose a recruitment platform with this model, consider whether your chosen tier can realistically accommodate your business&#8217;s growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e34d34 elementor-widget elementor-widget-heading\" data-id=\"8e34d34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Custom Pricing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d165eb elementor-widget elementor-widget-text-editor\" data-id=\"4d165eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In some cases, recruitment platforms may provide custom pricing based on your specific requirements, such as the number of job postings or the level of support you need. This can be negotiated based on your business size and hiring goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7fb85 elementor-widget elementor-widget-heading\" data-id=\"4c7fb85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Beware of Hidden Fees<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c666940 elementor-widget elementor-widget-text-editor\" data-id=\"c666940\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s important to be aware of potential hidden fees or additional charges that may not be immediately apparent in the platform&#8217;s pricing model you\u2019re considering.<\/p><p>For example, most pay-per-applicant recruitment platforms charge a one-time setup fee to get your account and job postings configured. Make sure you inquire about any setup fees and factor them into your budget and <a href=\"\/roi-optimization-recruitment-marketing\/\">ROI calculations<\/a>. Check if the recruitment platform requires you to commit to a minimum contract length or a specific number of applicants. If you fail to meet these requirements, some platforms will charge you penalties or additional fees.<\/p><p>Additional services or features beyond the basic platform may also cost extra. For example, requiring premium support, enhanced analytics, integrations with other technologies, or customised branding may involve additional fees. Some pay-per-applicant platforms even charge additional fees for certain specialised job boards, networks, or distribution channels so make sure the job boards you need are covered by the hiring platform\u2019s basic services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f8348 elementor-widget elementor-widget-image\" data-id=\"a4f8348\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.hirematic.com\/wp-content\/uploads\/2023\/05\/blog-Pay_Per_Applicant_Platform-Compare-1024x536.jpg\" class=\"attachment-large size-large wp-image-1930\" alt=\"Compare Recruitment Platform Features\" srcset=\"https:\/\/www.hirematic.com\/wp-content\/uploads\/2023\/05\/blog-Pay_Per_Applicant_Platform-Compare-1024x536.jpg 1024w, https:\/\/www.hirematic.com\/wp-content\/uploads\/2023\/05\/blog-Pay_Per_Applicant_Platform-Compare-300x157.jpg 300w, https:\/\/www.hirematic.com\/wp-content\/uploads\/2023\/05\/blog-Pay_Per_Applicant_Platform-Compare-768x402.jpg 768w, https:\/\/www.hirematic.com\/wp-content\/uploads\/2023\/05\/blog-Pay_Per_Applicant_Platform-Compare-1536x804.jpg 1536w, https:\/\/www.hirematic.com\/wp-content\/uploads\/2023\/05\/blog-Pay_Per_Applicant_Platform-Compare-2048x1072.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f4401 elementor-widget elementor-widget-heading\" data-id=\"b6f4401\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Compare Recruitment Platform Features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae73343 elementor-widget elementor-widget-heading\" data-id=\"ae73343\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flexibility Between Managed Services or Self-Serve<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd08b1e elementor-widget elementor-widget-text-editor\" data-id=\"bd08b1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some platforms provide a managed or tech-enabled services model that ensures you get the power of the platform\u2019s algorithms along with the refinement of human expertise. Others only provide self-service platforms where you must set up, manage, and optimise your ads campaigns.<\/p><p>If you or your team are unfamiliar with digital ad optimisation, it can be wise to select a platform that has a managed or tech-enabled services option to avoid blowing through your ad budget quickly. <a href=\"https:\/\/www.aptituderesearch.com\/aptitude-research-our-research\/\" target=\"_blank\" rel=\"noopener\">Aptitude Research<\/a> found that up to 40% of job advertising budgets are wasted due to manual or low-frequency ad optimisation practices or inefficient cost-per-click (CPC) deals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-099d2cc elementor-widget elementor-widget-heading\" data-id=\"099d2cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Job Distribution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d9938 elementor-widget elementor-widget-text-editor\" data-id=\"96d9938\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identify how your PPA platform distributes your job postings. Look for platforms with a wide reach and can spread your listings across various job boards and websites to maximise ad exposure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c59a040 elementor-widget elementor-widget-heading\" data-id=\"c59a040\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration Capabilities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d20e4 elementor-widget elementor-widget-text-editor\" data-id=\"27d20e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Check if the platform integrates easily with your existing applicant tracking system (ATS). Seamless integration can simplify data transfer, ensure a smooth workflow and streamline your hiring process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11916b elementor-widget elementor-widget-heading\" data-id=\"d11916b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analytics and Reporting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d90ccd elementor-widget elementor-widget-text-editor\" data-id=\"5d90ccd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consider the reporting and analytics features provided by the recruitment platform. Detailed metrics and insights can help you measure the effectiveness of your recruitment campaigns and make better data-driven decisions to increase the <a href=\"\/roi-optimization-recruitment-marketing\/\">ROI of your recruitment marketing<\/a> spend.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0069a elementor-widget elementor-widget-heading\" data-id=\"5f0069a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Check Out the Customer Support Levels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e42532d elementor-widget elementor-widget-text-editor\" data-id=\"e42532d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer service begins during your onboarding and training. First, determine if the platform provides onboarding assistance and training resources to help you and your team effectively utilise the platform&#8217;s features. This will help you decide if the platform will set you up for success and help you meet your goals.<\/p><p>Then, inquire about the availability of dedicated account managers who can provide personalised guidance and support throughout your partnership and enquire about SLAs for customer service requests to ensure the platform offers timely and responsive support when you need it most.<\/p><p>By thoroughly evaluating the pricing, features, and customer support of different pay-per-applicant platforms, you can make an informed decision that aligns with your business goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Choosing the right pay-per-applicant platform for your business can significantly impact your recruitment process. Understand the differences between platforms.<\/p>\n","protected":false},"author":1,"featured_media":7493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[398,399,368],"tags":[309,310,311,298,299,312,313,302],"class_list":["post-8068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-job-advertising-it","category-recruitment-advertising-it","category-recruitment-technologies-it","tag-cost-per-applicant-it","tag-hidden-fees-it","tag-hiring-platform-it","tag-pay-per-applicant-it","tag-ppa-it","tag-ppa-pricing-models-it","tag-pricing-models-it","tag-recruitment-platform-it"],"_links":{"self":[{"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/posts\/8068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/comments?post=8068"}],"version-history":[{"count":1,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/posts\/8068\/revisions"}],"predecessor-version":[{"id":9174,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/posts\/8068\/revisions\/9174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/media\/7493"}],"wp:attachment":[{"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/media?parent=8068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/categories?post=8068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/tags?post=8068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}