{"id":8069,"date":"2023-05-17T08:00:42","date_gmt":"2023-05-17T08:00:42","guid":{"rendered":"https:\/\/www.hirematic.com\/pay-per-applicant-job-advertising\/"},"modified":"2026-02-03T14:00:52","modified_gmt":"2026-02-03T14:00:52","slug":"pay-per-applicant-job-advertising","status":"publish","type":"post","link":"https:\/\/www.hirematic.com\/it\/pay-per-applicant-job-advertising\/","title":{"rendered":"The Rise of Pay-Per-Applicant Job Advertising Models"},"content":{"rendered":"\t\t
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According to the Society for Human Resource Management’s latest recruiting metrics benchmarks, the average cost per hire is approximately $4,700<\/a>. However, depending on your business’s size, scope, and the positions you are recruiting for, this figure can be three to four times the position’s salary.<\/p>

As organisations around the world seek to optimise their recruitment and staffing resources during challenging times, pay-per-applicant recruitment marketing tactics are gaining more attention among HR departments, staffing agencies, and recruitment process outsourcing organisations (RPOs). This is evidenced by the recent announcement<\/a> by leading global job site, Indeed<\/a>, which plans to move from its traditional pay-per-click pricing plan to a pay-per-application model in 2023.<\/p>

Compared to traditional job ad models like pay-per-click, pay-per-applicant models are more cost-effective and efficient for finding and hiring the right people.<\/p>

One of the key advantages of the pay-per-applicant model is that you only pay for the results you receive. In other words, you only pay for qualified candidates who have expressed genuine interest in the job and have taken the time to complete an application.<\/p>

This reduces the costs associated with attracting unqualified, disinterested, or even fraudulent clicks, which is a major benefit for employers looking to optimise their recruitment budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Job Board Pricing Models: PPC vs PPA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pay-Per-Click<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pay-per-click (PPC) advertising is a model where you pay a fee each time someone clicks on your job advertisement. You set a budget and bid on keywords that potential candidates are likely to search for. When a candidate clicks on the ad, your company pays the fee.<\/p>

Like other PPC ads, the goal is to drive as much traffic (i.e., potential candidates) as possible to the ad (i.e., the job posting). However, a major drawback of this model is that you end up paying for each click, regardless of whether the candidate is a good fit or not. This can result in a significant amount of spending on clicks that do not result in any qualified applicants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aptitude Research<\/a> found that up to 40% of job advertising budgets are wasted due to inefficient pay-per-click models or manual or low-frequency ad optimisation practices. Sometimes you even end up paying for clicks generated by bots! On typical paid search campaigns, an average of 14% of clicks<\/a> are from non-genuine sources (i.e., click fraud).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pay-Per-Applicant<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pay-per-applicant (PPA) advertising protects you from unqualified or fraudulent clicks as it charges you only when a candidate submits a job application. This model is designed to target candidates who are genuinely<\/em> interested and qualified for the position.<\/p>

With this model, companies set a price per applicant and only pay when someone completes an application that meets their pre-set qualifications. This model can help reduce the costs<\/a> associated with attracting unqualified candidates or bot traffic, which is a major benefit for companies that want to make sure their recruitment budget is being used effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span><\/th>\n\t\t\t \t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\t\tPay-Per-Click (PPC)<\/span><\/th>\n\t\t\t \t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\t\tPay-Per-Applicant (PPA)<\/span><\/th>\n\t\t\t \t\t\t\t <\/tr>\n\t\t\t <\/thead>\n\t\t\t \t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tPros\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t
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  • Higher number of applicants<\/li>\n
  • Easy to track ROI<\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t
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  • Greater visibility and transparency<\/li>\n
  • Higher quality of applicants<\/li>\n
  • Reduced costs per lead<\/li>\n
  • Easy to track ROI<\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tCons\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t
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  • Higher costs per lead<\/li>\n
  • No guarantee of applicants being qualified<\/li>\n
  • Greater risk of click fraud<\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t
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