{"id":8073,"date":"2023-03-20T08:00:35","date_gmt":"2023-03-20T08:00:35","guid":{"rendered":"https:\/\/www.hirematic.com\/business-case-for-recruitment-platform\/"},"modified":"2026-04-07T07:56:18","modified_gmt":"2026-04-07T07:56:18","slug":"business-case-for-recruitment-platform","status":"publish","type":"post","link":"https:\/\/www.hirematic.com\/it\/business-case-for-recruitment-platform\/","title":{"rendered":"Building a Business Case for a Recruitment Platform"},"content":{"rendered":"\t\t
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Do you want to increase the visibility of your job ads and nurture candidates effectively to meet your high-volume hiring goals? Using high-volume recruiting tools, such as programmatic ad platforms, can simplify and magnify your job ad efforts with significant return on investment (ROI).<\/p>

As a hiring manager, you probably understand how helpful these types of high-volume recruiting tools can be, but how can you sell the idea to the decision-makers and the rest of your team who will need to use the new platform? In this post, we outline four steps that can help you build a business case for a programmatic ad platform and simplify your volume hiring efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Identify Business Challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To present a good business case, you need to identify current business challenges and present the benefits of high-volume recruiting tools. First, you may need to explain to staff: what is high-volume recruiting and how can it help your business<\/a>?<\/p>

Your business may have some specific internal challenges to address, but some general external challenges include the following:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Employment<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Employment rates:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With record low unemployment rates in Canada<\/a> (5%) and the US<\/a> (3.4%), it can be very challenging to find available talent. A programmatic job ad platform can help you find more candidates with targeted job ad distribution and traffic monitoring. A 2021 Aptitude Research<\/a> study found programmatic job advertising boasted 51% better job ad targeting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"Recruitment<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Recruitment costs:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Recruitment marketing costs<\/a> are increasing and many job ad budgets are spent on pay-per-click campaigns that often don\u2019t lead to results. Aptitude Research<\/a> shows that 40% of job advertising budgets are wasted, and programmatic job advertising boasted 48% improved campaign effectiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Determine Internal Need <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To understand if there is a need and an appetite for a programmatic job ad platform internally, gather information from your HR marketing teams to learn more about their current methods of sourcing candidates and their use of high-volume recruiting tools. This could be as simple as a meeting or a quick survey to ask how many jobs they post per month and how much time is spent sourcing candidates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Map Program Requirements and Create Hiring Plan Template<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As part of your high-volume\u00a0recruiting strategy<\/a>, you should begin mapping your requirements to create a project blueprint with a hiring plan template. This might sound a bit daunting, but many of your people and processes are already in place, so it might only involve a few process and technology tweaks to meet high-volume recruiting best practices. The biggest efforts will likely be in setting up high-volume recruiting tools and training staff on the new programmatic job ad platform. Then you can simply watch the success metrics grow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Select the Right Platform Vendor <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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High-volume recruiting tools are not all created equal, so make sure you find one that meets the specific needs of your business. Hirematic<\/a> is one option that can help you achieve the best job ad performance at the lowest price. With Hirematic, you receive intelligent high-volume recruiting algorithms combined with a talented team of job ad experts, giving you the ability to distribute and optimise job ads and budget across a vast network of high-volume recruiting channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How Hirematic Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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High-volume recruiting tools, such as Hirematic\u2019s high-volume job ad platform<\/a>, can expand and accelerate your volume hiring efforts. Hirematic simplifies the complex process of high-volume hiring to make it easy for you to focus on what you do best: hiring great people!<\/p>

Here\u2019s how Hirematic works:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Add Your Job Ads<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Hirematic\u2019s smart platform maximises job offer visibility and reach across a vast network of recruiting channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Define Goals<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Use Hirematic\u2019s vast library of past market performance data to define realistic goals and investment levels for your ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Track Performance<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Hirematic\u2019s platform tracks individual campaign performance in real time and delivers deep insights in user-friendly visual dashboards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. Optimise<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Hirematic\u2019s solution adjusts bids and shifts budgets continuously to lower cost-per-application and maximise applicant volumes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. Meet Your Hiring Goals<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Hirematic\u2019s tech-enabled services model ensures you get the power of AI with the refinement of human expertise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Simplify Your High-Volume Recruiting and Improve ROI with Hirematic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When trying to convince your boss that you need high-volume recruiting tools, the cost is probably the biggest factor in the equation. That\u2019s where Hirematic can help you shine in your business case for a programmatic job ads platform.<\/p>

Hirematic can simplify and expand your high-volume hiring efforts for a lower cost. That\u2019s because with Hirematic, you pay for results, not clicks, so it\u2019s easy to\u00a0demonstrate ROI<\/a>\u00a0with this type of programmatic job ads platform.<\/p>

What\u2019s different is that most other platforms charge based on the number of ad impressions or clicks a job ad receives. Hirematic only charges for the number of job applications you receive from each job ad. So with Hirematic, you only pay for results, plain and simple.<\/p>

Any boss would love to see better results at a lower cost. Demonstrate how it can be done with Hirematic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In this post, we outline four steps that can help you build a business case for a multi-channel job ad platform and simplify your hiring efforts.<\/p>\n","protected":false},"author":1,"featured_media":7451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[368],"tags":[337,225,338,339,227,340,341,342],"class_list":["post-8073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recruitment-technologies-it","tag-business-challenges-it","tag-high-volume-recruiting-it","tag-high-volume-recruiting-algorithms-it","tag-high-volume-recruiting-platform-it","tag-high-volume-recruiting-strategy-it","tag-high-volume-recruiting-tools-it","tag-job-advertising-budgets-it","tag-recruiting-tools-it"],"_links":{"self":[{"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/posts\/8073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/comments?post=8073"}],"version-history":[{"count":4,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/posts\/8073\/revisions"}],"predecessor-version":[{"id":9626,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/posts\/8073\/revisions\/9626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/media\/7451"}],"wp:attachment":[{"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/media?parent=8073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/categories?post=8073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hirematic.com\/it\/wp-json\/wp\/v2\/tags?post=8073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}