How Mitsubishi Electric Cut Recruitment Costs and Amplified Reach with Programmatic Advertising
Hirematic’s programmatic advertising platform and team of ad experts helped Mistsubishi Electric meet its ambitious hiring goals in just one month.
The Challenge
Mitsubishi Electric was tasked with filling positions for specialised mechanical assembly workers at a plant in Italy. However, given the location of the plant of the competition for skilled labour in the region, Mitsubishi Electric struggled to meet its hiring goals.
Hiring Campaign Objectives
Recognizing the need to improve its hiring process, Mitsubishi Electric collaborated with Hirematic with a focus on a one-month intensive hiring drive. It aimed to:
Reduce the cost per applicant
Streamline hiring for diverse roles
Attract qualified candidates quickly
Stay within a limited budget
Results with Hirematic
Hirematic’s consultative approach, cutting-edge platform, and expert customer success team helped Mitsubishi spread its job ad spend in targeted locations to reach more potential workers efficiently.
- The campaign yielded 1,000 applications in just one month
- The average cost per application dropped by 50% compared to their previous method
- The budget savings totalled €50,000
Discover the Benefits of Programmatic Advertising
By automating and optimising the job advertising process, Mitsubishi saved significant time and resources and met its hiring goals within the budget allocated.
This success story is a clear demonstration of programmatic advertising benefits and how businesses can upgrade recruitment, cut costs, and still attract the high-quality talent they need to maintain their competitive edge.
